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For more information about this press release, please contact:
Films Media Group
Films for the Humanities & Sciences Is Now Films Media Group
Lawrenceville, NJ (November 9, 2004) — PRIMEDIA’s Films for the Humanities & Sciences (FFH&S), the leading source of educational media products in North America, recently renamed itself Films Media Group (FMG) to better define the company’s relationship to its four constituent product brands: Cambridge Educational, Meridian Education, Shopware, and the eponymous Films for the Humanities & Sciences.
Since all four FMG product brands are parallel, it was decided that an overarching non-product-related brand was needed to act as a corporate umbrella. But the decision to rename the company was not made lightly. The inherent risks associated with any company name change include the very real possibility of customer confusion—“I don’t know FMG.”—and loss of confidence—“FMG doesn’t know me.”
FMG corporate literature has been quick to point out that the company behind the new name is still the company its customers have trusted for decades:
“We still offer high-quality video and interactive media. You can still trust us for accuracy, value in the classroom, and real-world relevance. Our collection still provides thousands and thousands of titles from world-class producers on the widest selection of academic topics. In fact, the only thing that has changed is that we are adding a remarkable new digital platform to our DVD, VHS, and other content delivery systems.”
The digital platform alluded to at the end of the paragraph is an “anywhere, anytime” digital video delivery system that currently employs four separate components—two Internet-based, two non-Internet-based—to address the technology profiles of FMG’s diverse customer base. FMG is also in the process of correlating its educational media collection so that its products will be state-standard compliant. These initiatives testify to the fact that this company remains committed to identifying and fulfilling its customers’ needs—whatever it chooses to call itself.
For more information on FMG and its products, contact Films Media Group at 800-257-5126.
About Films Media Group: A PRIMEDIA company based in Lawrenceville, NJ, Films Media Group (FMG) is North America’s leading source of high-quality educational media products to schools, colleges, libraries, and other institutions. The FMG brand family includes Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
FMG’s collection of programs—more than 12,000 titles from many of the world’s best-known producers and broadcasters—provides educators with an unparalleled choice of topics and a multifaceted content delivery approach that includes DVD, VHS, MPEG, and FMG ON DEMAND.