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Marketing Principles & Strategy

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Title Format
 
New! TEDTalks: Chip Kidd—Designing Books Is No Laughing Matter (OK, It Is)
Item# 52969
© 2012
 17 Min.




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Graphic designer Chip Kidd doesn't judge books by their cover; he creates covers that embody the book—and he does it with a wicked sense of humor. In one of the funniest talks from TED2012, he shows t... (more details)



Creating Mobile Apps
Item# 47488
© 2012
 44 Min.




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DVD (Chaptered) ISBN: 978-1-62290-242-2

With the app market in boom mode, entrepreneurs across America and around the world have poured their energy and resources into app development. What does it take to stake a claim in this high-tech go... (more details)



Mobile App Development and Deployment
Item# 47490
© 2012
 22 Min.




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DVD (Chaptered) ISBN: 978-1-62290-244-6

Once the purpose, basic architecture, and potential consumer base of a mobile app have been established, it’s time to get busy building it. But app development is typically a complex undertaking and s... (more details)



Mobile App Research and Planning
Item# 47489
© 2012
 22 Min.




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DVD (Chaptered) ISBN: 978-1-62290-243-9

The process of bringing a successful app to market begins long before the actual software is developed. As with any endeavor that fuses commerce and creativity, the app usually starts with a spark of... (more details)



Online Marketing Strategies
Item# 48969
© 2012
 18 Min.




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DVD (Chaptered) ISBN: 978-1-62290-044-2

As a marketing medium, the Internet now ranks ahead of TV, radio, and print as the preferred marketing method for businesses, brands, and organizations around the world. As a result, understanding and... (more details)



Supermarkets Inc.: Inside a $500 Billion Money Machine
Item# 47287
© 2011
 44 Min.




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DVD (Chaptered) ISBN: 978-1-62102-392-0

The typical American supermarket stocks over 45,000 items. But don’t be fooled by that sumptuously inviting bounty—groceries are a cutthroat business built on razor-thin margins. This CNBC Original do... (more details)



How I Made My Millions, Episode 6: Merlot Skin Care, Method, Miche Bag, and Schlafly Beer
Item# 47323
© 2011
 22 Min.




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DVD (Chaptered) ISBN: 978-1-62102-364-7

Put a great entrepreneurial idea together with one or two hardworking people and you may just get a global business. This CNBC program shows how that happened with the following companies: Merlot Skin... (more details)



How I Made My Millions, Episode 7: SimplyShe, Two Men and a Truck, and Vita Coco
Item# 47324
© 2011
 22 Min.




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DVD (Chaptered) ISBN: 978-1-62102-365-4

This CNBC program profiles everyday people who have taken ordinary ideas and turned them into extraordinary businesses. Among the entrepreneurs and companies featured are SimplyShe, a women’s lifestyl... (more details)



Designing for Innovation and Safety
Item# 44505
© 2011
 25 Min.




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DVD (Chaptered) ISBN: 978-1-62102-101-8

Decades ago, Volvo’s famous safety features were the least appealing part of their cars, at least from an aesthetic standpoint. Now designers work with engineers from the beginning of the development... (more details)



Designing for the User
Item# 44499
© 2011
 25 Min.




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DVD (Chaptered) ISBN: 978-1-62102-095-0

When Samsung realized older customers were ignoring many of the features on their cell phones, they commissioned inclusive design specialists to find out why. Observing that older adults in focus grou... (more details)



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