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New! Growth and Niche Markets in Tourism
Item# 52782
© 2012
21 Min.
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DVD (Chaptered) ISBN: 978-1-61753-712-7
It's one of the world's fastest-growing industries, but like any business, tourism is evolving. More and more travelers are looking for experiences that go beyond the typical cruise or hotel stay-and...
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New! TEDTalks: Tristram Stuary—The Global Food Waste Scandal
Item# 53037
© 2012
14 Min.
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Western countries throw out nearly half of their food—not because it's inedible, but because it doesn't look appealing. In this TEDTalk, author and activist Tristram Stuart delves into the shocking da...
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Consumed: Identity and Anxiety in an Age of Plenty
Item# 52598
© 2011
52 Min.
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DVD (Chaptered) ISBN: 978-1-61753-425-6
“We’ve all kind of gone collectively psychotic,” says evolutionary psychologist Dr. Geoffrey Miller, whose research deals with consumerism and marketing and their impact on traditional human interacti...
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The PR Function
Item# 44681
© 2011
20 Min.
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DVD (Chaptered) ISBN: 978-1-62102-202-2
For celebrities and public figures, there's only one thing worse than being talked about-and that is not being talked about. Similarly, most corporations have a need to both nurture and control public...
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Fashion: Superbrand Chic
Item# 44862
© 2011
52 Min.
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DVD (Chaptered) ISBN: 978-1-62102-135-3
The apparel industry has become far more than a showcase for a designer’s talent—it’s now the battleground of billion-dollar corporations. This program enters the world of fashion superbrands to find...
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Food: Serving Up Superbrands
Item# 44863
© 2011
52 Min.
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DVD (Chaptered) ISBN: 978-1-62102-136-0
Heinz has sold baked beans since the late 1880s, and even though the recipe has remained basically the same, the company still sells ten times as many beans as its nearest rival. Has nobody come up wi...
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Secrets of the Superbrands
Item# 44860
© 2011
156 Min.
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DVD (Chaptered) ISBN: 978-1-62102-133-9
No one, it seems, is immune to the power of branding. Not even Alex Riley, host of this enlightening three-part series, can mount a meaningful resistance to advertising and endorsement hype, no matter...
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Technology: Digital Superbrands
Item# 44861
© 2011
52 Min.
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DVD (Chaptered) ISBN: 978-1-62102-134-6
High tech is big money—as Facebook, Apple, and other digital superbrands have demonstrated so well. What factors enable technology companies to rule today’s global economy? Is it all about marketing,...
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Designing for Innovation and Safety
Item# 44505
© 2011
25 Min.
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DVD (Chaptered) ISBN: 978-1-62102-101-8
Decades ago, Volvo’s famous safety features were the least appealing part of their cars, at least from an aesthetic standpoint. Now designers work with engineers from the beginning of the development...
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Designing for the User
Item# 44499
© 2011
25 Min.
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DVD (Chaptered) ISBN: 978-1-62102-095-0
When Samsung realized older customers were ignoring many of the features on their cell phones, they commissioned inclusive design specialists to find out why. Observing that older adults in focus grou...
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