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Crisis: Secrets of Branding
Item# 58814
© 2014
 50 Min.




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DVD (Chaptered) ISBN: 978-1-60057-318-7
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In the 1960s, Pan Am was at the forefront of the jet age and was viewed as the epitome in quality airline service. But, as this program examines, the 1988 terrorist bombing of Flight 103 over Lockerbi... (more details)



Expansion: Secrets of Branding
Item# 58813
© 2014
 50 Min.




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DVD (Chaptered) ISBN: 978-1-60057-317-0
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The Scottish Highlands provide the backdrop to this episode, featuring the centuries-old distillery responsible for the Johnnie Walker brands of blended whiskey, now with five distinct labels crafted... (more details)



Fostering Brands: Secrets of Branding
Item# 58815
© 2014
 50 Min.




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DVD (Chaptered) ISBN: 978-1-60057-319-4
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This episode looks at how governments and strategic investors work to nurture and protect brands. Patents, copyright, and intellectual property laws are necessary to protect brand’s image—as well as t... (more details)



Going Global: Secrets of Branding
Item# 58812
© 2014
 50 Min.




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DVD (Chaptered) ISBN: 978-1-60057-316-3
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This program examines how the world’s most recognized brands have become global successes. Experts reveal how thriving worldwide brands have adapted to new and developing markets, either by altering t... (more details)



Innovation: Secrets of Branding
Item# 58810
© 2014
 50 Min.




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DVD (Chaptered) ISBN: 978-1-60057-314-9
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With more than 345 stores worldwide, IKEA is a global leader in home furnishings. This episode examines how research and development are the foundation behind IKEA, 3M, Burberry and more.  ... (more details)



Persistence: Secrets of Branding
Item# 58809
© 2014
 50 Min.




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DVD (Chaptered) ISBN: 978-1-60057-313-2
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French winemaker Château Lafite is a heritage brand with a worldwide following. In this film, learn how persistence has maintained this brand for more than four centuries.... (more details)



The Power of Brands: Secrets of Branding
Item# 58808
© 2014
 50 Min.




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DVD (Chaptered) ISBN: 978-1-60057-312-5
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Valued at $79 billion dollars, Coca-Cola sells over two million beverages daily. As this program examines, quality and authenticity are only two of the brand attributes that make Coca-Cola a global su... (more details)



TEDTalks: Dan Ariely—What makes us feel good about our work?
Item# 56572
© 2013
 



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DVD + 3-Year Streaming ISBN: '

What motivates us to work? Contrary to conventional wisdom, it isn't just money. But it's not exactly joy either. It seems that most of us thrive by making constant progress and feeling a sense of pur... (more details)



Autumn: Supermarket Secrets
Item# 55764
© 2013
 59 Min.




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DVD (Chaptered) ISBN: 978-0-81609-295-6
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Gregg Wallace reveals how the supermarkets get us in the mood for autumn. He finds out what it takes to bring us millions of Halloween pumpkins; learns how own-label (generic) pies are made and is let... (more details)



TEDTalks: Molly Crockett—Beware neuro-bunk
Item# 56538
© 2012
 



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Brains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a "neuro" drink claims to reduce stress. There's just one problem, says neuroscientist... (more details)



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