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Newspaper Industry

In 1923 more than 500 American cities had two or more competing daily newspapers, but in the 90s that number dwindled to a mere 36. This program spotlights the cross-town rivalry between The Denver Post and the Rocky Mountain News, offering insight into some of the benefits and drawbacks of competition for the same readership. In addition, it provides an engaging overview of America’s oldest mass media industry. Some of the topics examined include the continual pressure for newspapers to adapt, the evolution of content, family versus conglomerate ownership, editorial and operations decision-making, the daily production life cycle, and the role of advertisers. The program is an excellent tool for understanding where the newspaper industry has been and where it is going. (28 minutes)



 
                

Item#: BVL8557
Copyright date: ©1997
DVD ISBN 978-0-7365-6055-9



Part of the Series : The Film, TV, and Media Industries
     
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95


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Magazine Industry
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This program examines the evolution of the magazine industry over the course of the 20th century. General-interest magazines like Life and Look once provided a national forum that helped Americans explore their common interests. After World War II, t...(more details)
 
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
Broadcast Television
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In 1927, Herbert Hoover made TV history by appearing in one of America's first experimental broadcasts; 33 years later, the televising of the Kennedy-Nixon debates changed the face of political history forever. This program covers the progress of bro...(more details)
 
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
Radio Industry
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Many technology and mass media pundits have predicted the demise of radio, but radio’s mystique and extraordinary ability to adapt have repeatedly proved them wrong. In this program, the business side of public and commercial radio broadcasting is ex...(more details)
 
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
Print News
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Although advances in telecommunications and computer technology have changed the way news is covered and written, the role of the journalist-to gather the facts and report the news in a way that will engage a mass audience-has remained the same. In t...(more details)
 
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
Book Industry
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Book publishing is both the oldest and the smallest of the mass media industries. With commentary by the president of Allyn & Bacon, a regional manager of Barnes & Noble, and the owner of the large, independent Tattered Cover Book Store, this program...(more details)
 
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95


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