Films Media Group Sign In | My Account | Cart | Wish List | How To Order  
Films for the Humanities and Sciences Cambridge Educational Shopware Meridian Education
Advertising

Some Americans charge that the advertising industry promotes materialism and compels them to buy things they don’t want. However, most are unaware that the TV and radio shows, newspapers, and magazines they enjoy for virtually no cost are paid for almost entirely by the sale of advertising time or space. This program features a historical survey of the methods of advertising in the U.S. Topics include the mass-marketing triumph of Lydia Pinkham’s 19th-century patent medicines; the role of sponsorship in radio and early broadcast television; the application of marketing principles to the 1964 Johnson/Goldwater campaign, which featured the well-known daisy/atom bomb ad; and a step-by-step look at how a Ford Ranger TV spot was made by the J. Walter Thompson agency. The program is a valuable aid in understanding the persuasive, pervasive nature of advertising. (28 minutes)



 
                    

Item#: BVL8569
Copyright date: ©1997
VHS ISBN 978-0-7365-0945-9
DVD ISBN 978-0-7365-6069-6



Part of the Series : Media Power
     
VHS $99.95
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95


For additional digital leasing and purchase options
contact a media consultant at 800-257-5126 ext 3502 or sales@films.com.

Certain discounts may not appear until checkout.
Prices include public performance rights.
Only available in the US and Canada.





Media Ethics
View Video Clip
Is a political candidate's past personal life fodder for the front page? If a child commits murder, should the offender's name be released? If a CD by a top recording artist has strongly antisocial lyrics, should the record label consider its impact ...(more details)
 
VHS $99.95
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
Public Relations
View Video Clip
Since the first written account of public relations-like activities in ancient Greece, PR professionals have been on record as shapers and reshapers of public opinion. This program defines the role of public relations, differentiating it from adverti...(more details)
 
VHS $99.95
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
Global Media
View Video Clip
Sixties' media philosopher Marshall McLuhan predicted the coming of a Global Village in which telecommunications technology would figuratively shrink the world. Satellites, the Internet, multinational communications giants, and the ubiquity of televi...(more details)
 
VHS $99.95
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
Media Rights and Responsibilities
View Video Clip
Tabloid journalism. Kinky TV talk shows. "Gangsta" rap music. Sexually explicit and violent movies. The media have established new outposts in the frontiers of taste that were thought impossible 30 years ago, and all in the name of First Amendment ri...(more details)
 
VHS $99.95
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
Mass Media in Society
View Video Clip
The world is quickly becoming saturated with information, entertainment, and advertisements. In this program, academic and industry experts examine the globalization of information exchange, the way in which it has altered the social distance between...(more details)
 
VHS $99.95
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95


See additional titles in Marketing | Mass Communication



About | Contact | Privacy Policy | Terms | Help | Request a Catalog © Films Media Group. All rights reserved.

200 American Metro Blvd.
Suite 124
Hamilton NJ 08619
P 800.257.5126
F 609.671.0266
E custserv@films.com
Films Media Group, Films for the Humanities & Sciences,
Cambridge Educational, Meridian Education, Shopware and
their respective logos are trademarks of Films Media Group.