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Big Mac under Attack
 Hungry consumers in America and abroad are losing their appetite for the world's largest fast food company. Is McDonald's a brand on the verge of collapse, or can it be revitalized? This program strives to find out, as Harvard Business School's David...(more details) |
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$149.95 |
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$224.93 |
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$149.95 |
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Warren Buffett: The Ultimate Entrepreneur
Having sustained its annual growth for decades, Berkshire Hathaway is one of the most profitable companies in existence today. In this rare interview, ABC News anchor Ted Koppel and billionaire CEO Warren Buffett-second only to Bill Gates in personal...(more details) |
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Cola Wars: Message in a Bottle
 This program examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla's Zafer Iqbal and Mecca's ...(more details) |
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$99.95 |
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$149.93 |
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$99.95 |
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Spend and Prosper: A Portrait of J. M. Keynes
 Few 20th-century economists have had the impact of John Maynard Keynes-the brilliant author of the Keynesian revolution-and his break-the-mold assertion that economies can achieve equilibrium without full employment. This program from the BBC archive...(more details) |
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$99.95 |
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$149.93 |
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$99.95 |
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After the Gold Rush: Lucrative Lessons
 As America's robust economy surged ahead during the Clinton administration, the nation as a whole experienced unprecedented growth. But behind that facade of economic success are disturbing psychological questions that are in urgent need of resolutio...(more details) |
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$199.90 |
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$299.85 |
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$199.90 |
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