Hungry consumers in America and abroad are losing their appetite for the world’s largest fast food company. Is McDonald’s a brand on the verge of collapse, or can it be revitalized? This program strives to find out, as Harvard Business School’s David Upton, Philip Morris litigator John Banzhaf, BBC business editor Jeff Randall, and neuroscientist Ann Kelley cite fat- and sugar-laden foods, cannibalistic over-franchising, menu stagnation, and competition with Subway as factors in the giant’s decline. McDonald’s accepts that there are problems, but is determined to fix them. The plan? More customers, more often. A BBCW Production. (38 minutes)

Tell a Friend! Your Name: Your Email: Your Friend's Email: Your Message: We respect your privacy and will not use your friend's address without permission. Item#: BVL33714 Copyright date: ©2003 VHS ISBN 978-0-7365-9997-9 DVD ISBN 978-0-7365-9998-6

VHS	$149.95
DVD	$149.95
DVD + 3-Year Streaming	$224.93
3-Year Streaming	$149.95

Prices include public performance rights.
Not available to Home Video customers. Only available in the US.

		Case Studies from the Multinational Marketplace How do major multinationals deal with intensified competition, a failed product launch, corporate fraud, and the scrutiny that comes with rapid growth? This incisive five-part series analyzes some of the situations that multinational companies face a...(more details)		VHS $499.75 DVD $499.75 DVD + 3-Year Streaming $749.63 3-Year Streaming $499.75
		Cola Wars: Message in a Bottle This program examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla's Zafer Iqbal and Mecca's ...(more details)		VHS $99.95 DVD $99.95 DVD + 3-Year Streaming $149.93 3-Year Streaming $99.95
		Barbie's Midlife Crisis: Mighty Mattel Fights Back At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival tha...(more details)		VHS $99.95 DVD $99.95 DVD + 3-Year Streaming $149.93 3-Year Streaming $99.95
		Coke's Water Bomb: The Dasani Fiasco On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progr...(more details)		VHS $99.95 DVD $99.95 DVD + 3-Year Streaming $149.93 3-Year Streaming $99.95
		It Costs How Much? Gas Price Perplexity in America Gas price hikes infuriate many Americans, but a sense of humor could be the consumer's best weapon-at least in the battle for information. This ABC News program takes a lighthearted yet revealing look at a truly maddening form of inflation, addressin...(more details)		VHS $79.95 DVD $79.95

See additional titles in Marketing | Management | Nutrition | Personal Health & Wellness