Films for the Humanities and Sciences - Ryanair: Revolutionizing the Airline Industry

Ryanair: Revolutionizing the Airline Industry

In a time of continual crisis for the airline industry, this program is a case study of a carrier that has shown a remarkable ability to rake in the cash: Ryanair. CEO Michael O’Leary, inspired by Southwest Airlines, cites cost-cutting—dirt-cheap fares, low-budget advertising, direct booking, short turnaround times, and flights only to secondary airports, plus an incredibly deep discount from supplier Boeing—and ancillary revenues as key factors in Ryanair’s success. But is it all upside? The program also considers the legality of discounted landing charges from which O’Leary’s company benefits and questions its caveat emptor approach to customer service. Original BBCW broadcast title: Ryanair’s Cut-Price Route to Riches. (30 minutes)

Tell a Friend!

Your Name:
Your Email:
Your Friend's Email:
Your Message:
We respect your privacy and will not use your friend's address without permission.

Item#: BVL33715
Copyright date: ©2003
DVD ISBN 978-1-4213-0012-2


DVD	$99.95
DVD + 3-Year Streaming	$149.93
3-Year Streaming	$99.95

For additional digital leasing and purchase options
contact our Sales department at 800-322-8755 or sales@films.com.

Prices include public performance rights.
Only available in the US.

Related Titles

Corporate Social Responsibility: From Principles to Profit

Corporate social responsibility is not a high-minded luxury when bad press puts a chokehold on business growth and profits. This program looks at how product and service providers develop and implement better business practices to satisfy shareholder...(more details)

DVD	$149.95
DVD + 3-Year Streaming	$224.93
3-Year Streaming	$149.95

The Launch: A Product Is Born

The challenge: create the ultimate barbecue grill. The timeline: five weeks. The pressure: intense. By focusing on one very concentrated case study, this program illustrates the process of development that every new product goes through. Team members...(more details)

DVD	$99.95
DVD + 3-Year Streaming	$149.93
3-Year Streaming	$99.95

Ethics and Social Responsibility in Business

Many businesses abide by a code of conduct, either company-specific or industry-wide. This timely program distinguishes between ethical behavior and social responsibility by spotlighting two well-known Australian businesses that exhibit both qualitie...(more details)

DVD	$99.95
DVD + 3-Year Streaming	$149.93
3-Year Streaming	$99.95

Digital Cool

This program is an outstanding case study of how Korean high-tech powerhouse Samsung Electronics engages and expands its target markets by continually designing, developing, and reinventing its products in innovative ways. Topics include consumer res...(more details)

DVD	$149.95
DVD + 3-Year Streaming	$224.93
3-Year Streaming	$149.95

General Motors: Driving the World from Detroit?

With hundreds of thousands of employees worldwide, a net worth in the billions, and a dozen brands, General Motors is at the center of the political debate over globalization, the environment, and the future of the U.S. economy. In this program, GM P...(more details)

DVD	$149.95
DVD + 3-Year Streaming	$224.93
3-Year Streaming	$149.95

See additional titles in Marketing | Management