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Big Mac under Attack
 Hungry consumers in America and abroad are losing their appetite for the world's largest fast food company. Is McDonald's a brand on the verge of collapse, or can it be revitalized? This program strives to find out, as Harvard Business School's David...(more details) |
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$149.95 |
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$149.95 |
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$224.93 |
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$149.95 |
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Tom Peters: Radically Reengineering Business
 For Tom Peters, "change" is too tame of a word to describe his vision of what businesses should do to remain competitive in an age when uncertainty is the only certainty. In this dynamic seminar, the world-renowned consultant builds a strong case for...(more details) |
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$99.95 |
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$99.95 |
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$149.93 |
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$99.95 |
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Cola Wars: Message in a Bottle
 This program examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla's Zafer Iqbal and Mecca's ...(more details) |
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$99.95 |
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$99.95 |
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$149.93 |
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$99.95 |
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Barbie's Midlife Crisis: Mighty Mattel Fights Back
 At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival tha...(more details) |
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$99.95 |
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$99.95 |
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$149.93 |
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$99.95 |
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Coke's Water Bomb: The Dasani Fiasco
 On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progr...(more details) |
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$99.95 |
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$99.95 |
| DVD + 3-Year Streaming |
$149.93 |
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$99.95 |
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