Films for the Humanities and Sciences - Inside Saatchi & Saatchi: A Spirited Case Study

Inside Saatchi & Saatchi: A Spirited Case Study

Can Saatchi & Saatchi turn Sagatiba cachaça, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish—and in the process reveals the inner workings of an ad agency whose name is synonymous with success. Footage of key agency players brainstorming, running client meetings, producing commercials, and more illustrates how the iconic Jesus statue in Rio became the model for a cool young lookalike who stands in as the living image of the "Pure Spirit of Brazil." Original BBCW broadcast title: Inside Saatchi & Saatchi: Selling Brazilian Spirit. (40 minutes)

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Item#: BVL34639
Copyright date: ©2005
VHS ISBN 978-1-4213-1958-2
DVD ISBN 978-1-4213-1959-9


VHS	$149.95
DVD	$149.95
DVD + 3-Year Streaming	$224.93
3-Year Streaming	$149.95

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