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Big Mac under Attack
 Hungry consumers in America and abroad are losing their appetite for the world's largest fast food company. Is McDonald's a brand on the verge of collapse, or can it be revitalized? This program strives to find out, as Harvard Business School's David...(more details) |
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$149.95 |
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$224.93 |
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$149.95 |
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Cola Wars: Message in a Bottle
 This program examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla's Zafer Iqbal and Mecca's ...(more details) |
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$99.95 |
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$149.93 |
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$99.95 |
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It Costs How Much? Gas Price Perplexity in America
Gas price hikes infuriate many Americans, but a sense of humor could be the consumer's best weapon-at least in the battle for information. This ABC News program takes a lighthearted yet revealing look at a truly maddening form of inflation, addressin...(more details) |
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The Online Music Revolution
 An industry once dominated by four giant companies-Sony BMG, Warner Music, Universal, and EMI-has undergone a radical transformation. This program examines the explosion of legal music downloading and viral marketing, which have enabled enterprising ...(more details) |
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$149.95 |
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$224.93 |
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$149.95 |
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CEO Stories: In Their Own Words
 Entering the upper echelons of corporate culture, this four-part series brings viewers face-to-face with some of the most powerful figures in today's international business world. Each program explores both the personal and professional side of one c...(more details) |
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