Films for the Humanities and Sciences - Get Cartier! Defending a Crown

Get Cartier! Defending a Crown

As a market leader in high-end jewelry, Cartier has long defended its turf against the likes of Tiffany and Bulgari. But recently, luxury goods label Louis Vuitton launched its own line of fine jewelry—a move interpreted as a direct attack on the king of jewelers. In this program, award-winning business journalist Virginia Eastman gains unprecedented access to super-exclusive Cartier parties and PR events to observe the company’s strategy for retaining its dominant position as jeweler to royalty, celebrities, and the seriously wealthy. Original BBCW broadcast title: Get Cartier! (30 minutes)

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Item#: BVL34652
Copyright date: ©2004
VHS ISBN 978-1-4213-1972-8
DVD ISBN 978-1-4213-1973-5

Part of the Series : Case Studies from the Multinational Marketplace


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