The typical Valentine’s Day bouquet is the product of an elaborate South American growing operation, a complicated airborne distribution network, and sophisticated European trading markets akin to stock exchanges. This program describes the entire process in detail, clearly illustrating the global nature of the floral industry. Shot in Ecuador, Colombia, France, and Holland, the video shows how supply and demand, seasonal dynamics, global competition, and other issues affect the production and transportation of a fragile, perishable commodity—which, although traded on a massive scale, moves according to highly emotional market forces. (53 minutes)