Who knows what makes a great advertisement? The judges for the annual Clio Awards do, and in this penetrating two-part series they spell it out. In addition, creatives from some of the world’s best agencies share their knowledge and experience, as they discuss the business of making profitable—and memorable—TV and radio spots, print ads, and posters. 2-part series, 31-32 minutes each.

Tell a Friend! Your Name: Your Email: Your Friend's Email: Your Message: We respect your privacy and will not use your friend's address without permission. Item#: BVL11390 Copyright date: ©2000 DVD ISBN 978-1-4213-8253-1

The Series Includes : Marketplace of Ideas, Volume 1 | Marketplace of Ideas, Volume 2

DVD	$299.90
DVD + 3-Year Streaming	$299.85
3-Year Streaming	$299.90

Prices include public performance rights.
Only available in the US, Asia and Canada.

		Clio Awards 40th Anniversary Reel The Clio Awards is the world's largest advertising competition-and one of the most prestigious, as well. Featuring examples of creative excellence from around the globe, this dynamic two-part series, introduced by Ogilvy & Mather's worldwide creative...(more details)		DVD (Chaptered) $339.90 DVD + 3-Year Streaming $509.85 3-Year Streaming $339.90
		Business Ethics: Truth in Advertising In today's high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the competition. This program examines how truth in advertising has gotten lost in this competitive frenzy, and ho...(more details)		DVD $79.95 DVD + 3-Year Streaming $119.93 3-Year Streaming $79.95
		Buy-ology: The Science of Buying and Selling Americans, as a whole, live in a constant state of acquiring and discarding, collectively spending billions of dollars and innumerable hours on shopping every day of the week. This intriguing two-part series draws on experimental data, anecdotal case...(more details)		DVD $339.90 DVD + 3-Year Streaming $509.85 3-Year Streaming $339.90
		In Brands We Trust After "OK," "Coca-Cola" is the most widespread word in the world. How did branding evolve into a global shadow force that packages lifestyles, commodifies personal values, and stands in for cornerstone cultural institutions? In this provocative progr...(more details)		DVD $169.95 DVD + 3-Year Streaming $254.93 3-Year Streaming $169.95

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