 In this program, nine judges from the 1999 Clio Executive Juries talk about how creatives get their ideas, the dangers of overtesting ads, the need for even more effective advertising, and other topics. Also, a dynamic group of international industry executives from Goodby Silverstein & Partners, San Francisco; Young & Rubicam, London; CLM/BBDO, Paris; Scholz & Friends, Berlin; Ginkgo Saatchi & Saatchi, Montevideo; Leo Burnett, Kuala Lumpur; and other agencies discuss commercials such as Volkswagen’s “Snowplow,” Maxell’s “Israelites,” and Little Caesars’ “Focus Group” to provide insights into what makes a TV spot a success. (32 minutes)
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Item#: BVL11391
Copyright date: ©2000
DVD ISBN 978-1-4213-8254-8
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Business Ethics: Truth in Advertising
In today's high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the competition. This program examines how truth in advertising has gotten lost in this competitive frenzy, and ho...(more details) |
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| DVD |
$79.95 |
| DVD + 3-Year Streaming |
$119.93 |
| 3-Year Streaming |
$79.95 |
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Clio Awards 40th Anniversary Reel, Part 2
This program spotlights television's best ads from the Clio Hall of Fame from the mid-1980s through the late '90s, including memorable moments such as IBM's "Hats," Dr. Pepper's "Hunchback," Sony's "Cranebird," Apple Corporation's "1984," California ...(more details) |
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| DVD (Chaptered) |
$169.95 |
| DVD + 3-Year Streaming |
$254.93 |
| 3-Year Streaming |
$169.95 |
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Focus Groups: Targeting the Market
Focus groups are key to an effective advertising campaign and market dominance. A good focus group can reveal to a company who its real customers are, what they think, and-most important of all-whether they will buy its product or its competitor's in...(more details) |
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Clio Awards 40th Anniversary Reel, Part 1
This program features top television ads from the Clio Hall of Fame ranging from the late 1950s through the early '80s, including classic commercials such as Carling Black Label's "Hey Mabel," Timex's "Watch on Propeller," Volkswagen's "Snowplow," Cr...(more details) |
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| DVD (Chaptered) |
$169.95 |
| DVD + 3-Year Streaming |
$254.93 |
| 3-Year Streaming |
$169.95 |
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Marketplace of Ideas, Volume 2
In this program, thirteen judges from the 2000 Clio Executive Juries speak on topics such as the teamwork involved in making an ad, how a campaign sometimes shocks people's ideas of advertising, and the motivation for being in the advertising busines...(more details) |
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| DVD |
$149.95 |
| DVD + 3-Year Streaming |
$149.93 |
| 3-Year Streaming |
$149.95 |
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