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Business Ethics: Truth in Advertising
In today’s high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the competition. This program examines how truth in advertising has gotten lost in this competitive frenzy and how...(more details) |
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$79.95 |
| DVD + 3-Year Streaming |
$119.93 |
| 3-Year Streaming |
$79.95 |
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New Suits: Profile of an Ad Campaign
This program is a real-life case study of how advertising campaigns are developed. In this case, a clothier hires a young, hip ad agency to redefine his company's image. Feedback from focus groups is used to formulate different campaign strategies. T...(more details) |
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CLIO Awards 40th Anniversary Reel, Part 2
This program spotlights television’s best ads from the CLIO Hall of Fame from the mid-1980s through the late ’90s, including memorable moments such as IBM’s “Hats,” Dr. Pepper’s “Hunchback,” Sony’s “Cranebird,” Apple Corporation’s “1984,” California ...(more details) |
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| DVD (Chaptered) |
$169.95 |
| DVD + 3-Year Streaming |
$254.93 |
| 3-Year Streaming |
$169.95 |
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CLIO Awards 40th Anniversary Reel, Part 1
This program features top television ads from the CLIO Hall of Fame ranging from the late 1950s through the early ’80s, including classic commercials such as Carling Black Label’s “Hey Mabel,” Timex’s “Watch on Propeller,” Volkswagen’s “Snowplow,” Cr...(more details) |
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| DVD (Chaptered) |
$169.95 |
| DVD + 3-Year Streaming |
$254.93 |
| 3-Year Streaming |
$169.95 |
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Marketplace of Ideas, Volume 1
In this program, nine judges from the 1999 CLIO Executive Juries talk about how creatives get their ideas, the dangers of overtesting ads, the need for even more effective advertising, and other topics. Also, a dynamic group of international industry...(more details) |
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| DVD |
$149.95 |
| DVD + 3-Year Streaming |
$149.93 |
| 3-Year Streaming |
$149.95 |
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