You can lecture until you’re blue in the face about the horrible effects of cigarettes, but with tobacco companies spending tens of millions of dollars every day on marketing, even the most forceful teachers and counselors need all the help they can get. This video focuses on the illusions and misconceptions surrounding teen smoking, exposing the faulty reasoning that leads kids to start or continue the habit. It also offers several rock-solid motives to quit or abstain—and strategies for doing so. Taking a proactive, student-driven approach, the program features myth-busting classroom presentations delivered by smoking and nonsmoking students alike. Topics covered include the methods and mind-set behind teen-targeted cigarette advertising, the ways that nicotine and tobacco damage health and personal appearance, and the fallacy of claiming, “My parents don’t care if I smoke” or “I can quit whenever I want to.” Use this video to show teenagers—among the most vulnerable of media consumers—how to see through Big Tobacco marketing schemes and dead-end peer pressure. A viewable/printable instructor’s guide containing learning objectives, educational standards, fast facts, discussion questions, and more is available online. Correlates to National Health Education Standards. A Cambridge Educational Production. (24 minutes)