The principles of design are visible almost anywhere, but too often they are explained in an abstract, intellectualized way. This hands-on video presents the basic elements of design and their importance in a wide variety of fields and professions—architecture, landscaping, fashion, furniture design, the culinary arts, information technology, and other disciplines. Studying balance, contrast, cropping, hierarchy, scale, proportion, pattern, and figure-ground relationships, the program demonstrates methods in which color, texture, form, line, shape, point, tone, and letterform are put to practical use. Interviews feature design experts who share their real-world experiences and strategies. Viewable/printable educational resources are available online. (27 minutes)