Pleasing the eye is important, but a skilled designer also pays attention to the consumer’s mind, emotions, and needs. This program explores the basic elements of design and how they can be manipulated to create powerful visual and interactive experiences. Detailing the properties of line, shape, tone, point, texture, color, and letterform—and how designers organize these elements through contrast, patterning, figure-ground tension, and other methods—the video uses examples in architecture, landscaping, graphics, and other fields to reinforce essential concepts. Students will find the program’s lively animation sequences helpful as they absorb each design lesson. Viewable/printable educational resources are available online. (31 minutes)