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CEO Stories: In Their Own Words

Entering the upper echelons of corporate culture, this four-part series brings viewers face-to-face with some of the most powerful figures in today’s international business world. Each program explores both the personal and professional side of one charismatic CEO or executive, emphasizing what has driven him or her to build an enormously successful company. These intimate conversations are fascinating portraits of the entrepreneurial spirit and its manifestation in the fashion, travel, media, and automobile industries. 4-part series, 41-47 minutes each.



 
                    

Item#: BVL35607
Copyright date: ©2005
VHS ISBN 978-1-4213-4396-9
DVD ISBN 978-1-4213-4397-6



The Series Includes : Luciano Benetton: Image Maker | Louis Schweitzer: Chairman of Renault | Patricia Barbizet: CEO of Artemis | Stelios Haji-Ioannou: The Man Behind easyJet
     
VHS $679.80
DVD $679.80
DVD + 3-Year Streaming $1,019.70
3-Year Streaming $679.80


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Case Studies from the Multinational Marketplace
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How do major multinationals deal with intensified competition, a failed product launch, corporate fraud, and the scrutiny that comes with rapid growth? This incisive five-part series analyzes some of the situations that multinational companies face a...(more details)
 
VHS $499.75
DVD $499.75
DVD + 3-Year Streaming $749.63
3-Year Streaming $499.75
Barbie's Midlife Crisis: Mighty Mattel Fights Back
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At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival tha...(more details)
 
VHS $99.95
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
Insider and Outsider: The Subtleties of Doing Business in Asia
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How to deal with the different countries and complexities of Asia? Those without the language and a knowledge of customs and trade regulations are the outsiders, those with these tools are the insiders. This program presents three businessmen who bri...(more details)
 
VHS $149.95
DVD $149.95
DVD + 3-Year Streaming $224.93
3-Year Streaming $149.95
The Online Music Revolution
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An industry once dominated by four giant companies-Sony BMG, Warner Music, Universal, and EMI-has undergone a radical transformation. This program examines the explosion of legal music downloading and viral marketing, which have enabled enterprising ...(more details)
 
VHS $149.95
DVD $149.95
DVD + 3-Year Streaming $224.93
3-Year Streaming $149.95
Redefining Success
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Most economists use Gross Domestic Product to measure a country's economic health. But some experts in the field of economic development consider GDP calculations to be painfully inadequate. This program explores alternative ways to define national s...(more details)
 
VHS $99.95
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95


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