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Barbie's Midlife Crisis: Mighty Mattel Fights Back
 At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival tha...(more details) |
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$99.95 |
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$149.93 |
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$99.95 |
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Coke's Water Bomb: The Dasani Fiasco
 On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progr...(more details) |
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$99.95 |
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$149.93 |
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$99.95 |
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The Online Music Revolution
 An industry once dominated by four giant companies-Sony BMG, Warner Music, Universal, and EMI-has undergone a radical transformation. This program examines the explosion of legal music downloading and viral marketing, which have enabled enterprising ...(more details) |
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$149.95 |
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$224.93 |
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$149.95 |
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Luciano Benetton: Image Maker
 Starting with a bicycle, his sister's knitting, and additional help from his two brothers, Luciano Benetton built one of the world's most successful clothing companies. In this interview, the dominant personality behind the Benetton brand recounts hi...(more details) |
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$169.95 |
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$254.93 |
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$169.95 |
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Louis Schweitzer: Chairman of Renault
 Nephew of the famous theologian Dr. Albert Schweitzer and head of one of the world's most innovative automobile companies, Louis Schweitzer devised a visionary strategy for revitalizing Renault in the early 1990s. In this interview, he discusses his ...(more details) |
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$169.95 |
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$254.93 |
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$169.95 |
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