With 11 programs ranging from case studies to CEO profiles, this collection is all business—and a powerful acquisition for any academic library.   Programs include: Ÿ Case Studies from the Multinational Marketplace (Get Cartier!; Barbie’s Midlife Crisis; Coke’s Water Bomb; Shell Shock; eBay) Ÿ CEO Stories: In Their Own Words (Luciano Benetton; Louis Schweitzer; Patricia Barbizet; Stelios Haji-Ioannou) Ÿ The Clios 2005 Ÿ NewsHour Business Ethics Anthology 11-part series.

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The Series Includes : Shell Shock: The Failure of Corporate Ethics | Get Cartier! Defending a Crown | Barbie's Midlife Crisis: Mighty Mattel Fights Back | Coke's Water Bomb: The Dasani Fiasco | eBay: Managing Success | NewsHour Business Ethics Anthology | The Clios 2005 | Luciano Benetton: Image Maker | Louis Schweitzer: Chairman of Renault | Patricia Barbizet: CEO of Artemis | Stelios Haji-Ioannou: The Man Behind easyJet


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