Why are parents, educators, health advocates, and politicians—including Arnold Schwarzenegger—taking on Coca-Cola, the world’s biggest brand? This program explains the facts and opinions at the heart of the growing controversy, revealing the health issues and business challenges that the soft-drink company must confront in order to survive in an increasingly fitness-oriented beverage market. Interviewing parents, students, nutrition experts, and activists about the movement to ban Coke and other sugar-heavy sodas from public schools, the program also features comments from Coke officials who insist the company can continue to dominate in the 21st century. Produced by the Open University. (30 minutes)