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Run with It: Reorganizing Production

Marmite’s momentous changes include a factory re-fit to make expansion possible. This program shows how the venerable bread-spread has traditionally been manufactured and how the company’s operations will be modernized. The program then illustrates the engineering and installation of 3.7 million dollars worth of new machinery and explains what happens when the installation doesn’t go as planned. Marketing and contractual preparations are also explored, as the marketing director studies ideas submitted by consumers—reinforcing the need to develop a squeezable bottle—and visits a large bakery licensed to produce Marmite biscuits. (25 minutes)

DVD is Subtitled  


 
                

Item#: BVL36449
Copyright date: ©2005
DVD ISBN 978-1-4213-5823-9



Part of the Series : The Big Squeeze: Rejuvenating a Century-Old Brand
     
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95


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