Films for the Humanities and Sciences - Bottled Up: Repackaging the Brand

Bottled Up: Repackaging the Brand

The decision to develop a new squeezable Marmite bottle means altering a container style that had gone unchanged for 103 years. This program follows the process from prototype to final design and the emergence of a brand-new product which the design team hopes will revitalize the Marmite business. Confronting the technical challenges arising from Marmite’s thick consistency, the team enlists the help of a renowned package-design guru and, after a harrowing test period, eventually commissions a line of squeeze-bottles from a large German manufacturer. Meanwhile, the marketing director and a graphic designer work out a new concept for the bottle’s label. (25 minutes)

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Item#: BVL36450
Copyright date: ©2005
DVD ISBN 978-1-4213-5825-3

Part of the Series : The Big Squeeze: Rejuvenating a Century-Old Brand


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