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The World According to Google

To organize the world’s information—that appears to be Google’s aim. What does such a goal involve, exactly? What are the implications for academia and creative people? For business, the media, and society at large? This program seeks answers to those questions by going behind the scenes at the Google headquarters in Mountain View, California, as well as the company’s London offices. A conversation with Vint Cerf, Internet pioneer and Google’s “Chief Internet Evangelist,” sheds light on search engine innovations and Google’s role in advancing them. Interviews with company vice president Marissa Meyer and other key players explore the inner workings of the Information Age giant. (48 minutes)

VHS is Closed-Captioned  DVD is Subtitled  


 
                    

Item#: BVL37134
Copyright date: ©2004
VHS ISBN 978-1-4213-6532-9
DVD ISBN 978-1-4213-6483-4




     
VHS $169.95
DVD $169.95
DVD + 3-Year Streaming $254.93
3-Year Streaming $169.95


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Big Mac under Attack
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Hungry consumers in America and abroad are losing their appetite for the world's largest fast food company. Is McDonald's a brand on the verge of collapse, or can it be revitalized? This program strives to find out, as Harvard Business School's David...(more details)
 
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DVD $149.95
DVD + 3-Year Streaming $224.93
3-Year Streaming $149.95
Case Studies from the Multinational Marketplace
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How do major multinationals deal with intensified competition, a failed product launch, corporate fraud, and the scrutiny that comes with rapid growth? This incisive five-part series analyzes some of the situations that multinational companies face a...(more details)
 
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DVD + 3-Year Streaming $749.63
3-Year Streaming $499.75
Cola Wars: Message in a Bottle
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This program examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla's Zafer Iqbal and Mecca's ...(more details)
 
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3-Year Streaming $99.95
Barbie's Midlife Crisis: Mighty Mattel Fights Back
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At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival tha...(more details)
 
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DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
The Online Music Revolution
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An industry once dominated by four giant companies-Sony BMG, Warner Music, Universal, and EMI-has undergone a radical transformation. This program examines the explosion of legal music downloading and viral marketing, which have enabled enterprising ...(more details)
 
VHS $149.95
DVD $149.95
DVD + 3-Year Streaming $224.93
3-Year Streaming $149.95


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