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Big Mac under Attack
 Hungry consumers in America and abroad are losing their appetite for the world's largest fast food company. Is McDonald's a brand on the verge of collapse, or can it be revitalized? This program strives to find out, as Harvard Business School's David...(more details) |
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$149.95 |
| DVD + 3-Year Streaming |
$224.93 |
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$149.95 |
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Case Studies from the Multinational Marketplace
 How do major multinationals deal with intensified competition, a failed product launch, corporate fraud, and the scrutiny that comes with rapid growth? This incisive five-part series analyzes some of the situations that multinational companies face a...(more details) |
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$499.75 |
| DVD + 3-Year Streaming |
$749.63 |
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$499.75 |
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Cola Wars: Message in a Bottle
 This program examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla's Zafer Iqbal and Mecca's ...(more details) |
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$99.95 |
| DVD + 3-Year Streaming |
$149.93 |
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$99.95 |
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Barbie's Midlife Crisis: Mighty Mattel Fights Back
 At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival tha...(more details) |
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$99.95 |
| DVD + 3-Year Streaming |
$149.93 |
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$99.95 |
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The Online Music Revolution
 An industry once dominated by four giant companies-Sony BMG, Warner Music, Universal, and EMI-has undergone a radical transformation. This program examines the explosion of legal music downloading and viral marketing, which have enabled enterprising ...(more details) |
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$149.95 |
| DVD + 3-Year Streaming |
$224.93 |
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$149.95 |
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