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Message Received: Reaching Consumers Through Permission-Based Marketing

Matt McNeil’s online startup, Sign-Up.to, offers small and midsize businesses Web-based software to create, launch, and track permission-based e-mail and text message campaigns—and the results so far have been fabulous. But the 23-year-old entrepreneur and his hard-charging team must build on their initial success very, very quickly if they are to outpace their competition. This program tracks the British company’s progress over one month as lucrative deals are done, a new version of Sign-Up.to software is rolled out, and a two-pronged sales goal—15 percent growth in revenue, 33 percent growth in clients—is achieved. (25 minutes)

DVD is Subtitled  


 
                

Item#: BVL37291
Copyright date: ©2005
DVD ISBN 978-1-4213-6695-1



Part of the Series : Entrepreneurs on the Edge: Startups in Jeopardy
     
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95


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