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E-commerce in Business
 This behind-the-scenes look at IT in action showcases three exciting e-commerce initiatives. By analyzing the growth, revenue, and future of MP3's Web site, visiting Ford's online "showroom," and showcasing the customer benefits of Coronet-Fashion at...(more details) |
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$99.95 |
| DVD + 3-Year Streaming |
$149.93 |
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$99.95 |
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Why We Buy
 This program places consumers under a microscope to quantify the psychological spectrum of buying, from everyday habits that typically steer Americans through their supermarkets and malls to a clinical disorder in which the high of making a purchase ...(more details) |
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$169.95 |
| DVD + 3-Year Streaming |
$254.93 |
| 3-Year Streaming |
$169.95 |
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Maxed Messages: Launching a New Ad Campaign
 The popular bread-spread Marmite is headed for store shelves in a new squeezable bottle-and now the public must be alerted and mobilized. This program examines the formation of the advertising campaign that will launch the product. Going inside creat...(more details) |
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$99.95 |
| DVD + 3-Year Streaming |
$149.93 |
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$99.95 |
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Bottled Up: Repackaging the Brand
 The decision to develop a new squeezable Marmite bottle means altering a container style that had gone unchanged for 103 years. This program follows the process from prototype to final design and the emergence of a brand-new product which the design ...(more details) |
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$99.95 |
| DVD + 3-Year Streaming |
$149.93 |
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$99.95 |
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Run with It: Reorganizing Production
 Marmite's momentous changes include a factory re-fit to make expansion possible. This program shows how the venerable bread-spread has traditionally been manufactured and how the company's operations will be modernized. The program then illustrates t...(more details) |
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$99.95 |
| DVD + 3-Year Streaming |
$149.93 |
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$99.95 |
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