Films for the Humanities and Sciences

Avon’s Still Calling

A business model based on door-to-door selling made sense in the 1950s, but today’s young adults love to shop—which means tough times for Avon. This case study examines forces that have seriously reduced the company’s market share and the aggressive steps it has taken to boost its customer base and rebuild its image. Identifying pivotal socioeconomic factors among women under age 35—including a stronger-than-ever desire for a “retail experience”—the program goes inside Avon’s corporate offices and R&D facilities to ascertain its recovery strategy. Viewers will accompany Avon salespeople, including men, on their rounds and explore bold marketing and advertising initiatives led by U.K. Avon president Andrea Slater. Produced by the Open University. (30 minutes)

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Item#: BVL37374
Copyright date: ©2006
VHS ISBN 978-1-4213-6755-2
DVD ISBN 978-1-4213-6756-9


VHS	$149.95
DVD	$149.95
DVD + 3-Year Streaming	$224.93
3-Year Streaming	$149.95

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