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Outsourcing: White Collar Exodus
 Blue-collar jobs have been leaving America for decades. Now, thousands of higher paying positions are also moving abroad. This program examines the pros and cons of white-collar outsourcing, highlighting emotional and ideological divisions on the top...(more details) |
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$149.95 |
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$224.93 |
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$149.95 |
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Freakonomics with Levitt and Dubner
 How do people get what they want? The most primal aim of economics is to find answers to that blunt but telling question-something at which Steven D. Levitt has proved particularly adept. In this ABC News program, Levitt and Stephen J. Dubner, coauth...(more details) |
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$169.95 |
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$254.93 |
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$169.95 |
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Pets for Profit
 Animal health insurance, gourmet pet foods, designer dog clothing, chic critter birthday parties and "bark mitzvahs"-all are part of the burgeoning luxury pet industry. This program illustrates trends among American and European consumers that signif...(more details) |
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$99.95 |
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$149.93 |
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$99.95 |
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Igniting the Buzz: Cashing in on Cool
 Marketing specialists can no longer rely on traditional media, such as television and print ads, to generate mass appeal. And sometimes they don't need to. This program explores marketing case studies in which consumers-often those in the 18-to-25 ag...(more details) |
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$149.95 |
| DVD + 3-Year Streaming |
$224.93 |
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$149.95 |
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How the Kids Took Over: Child-Driven Marketing
 Despite the success of Harry Potter, there's nothing magic about marketing to kids-corporations have it down to a science. This program explores the high-stakes world of child-driven market research, in which vast resources are dedicated to gauging t...(more details) |
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$169.95 |
| DVD + 3-Year Streaming |
$224.93 |
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$169.95 |
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