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Spotlight on Careers in Entrepreneurship

Since its founding, Paul Orfalea’s Kinko’s empire has grown to more than 1,500 stores and 23,000 employees worldwide. And Pleasant Rowland’s American Girl dolls, second only to Barbie in U.S. sales, made her $700 million when she sold her company to Mattel. How did these incredible entrepreneurs do it? Section one of this program profiles Orfalea, who talks about overcoming dyslexia while growing up and his business philosophy, which is based on his freethinking, creative style. In section two, Rowland describes her motivation in creating the American Girls and how her special approach to marketing and distribution has helped make them so popular. (20 minutes)

VHS is Closed-Captioned  DVD is Subtitled  


 
                        

Item#: BVL36918
Copyright date: ©2007
VHS ISBN 978-1-4213-6777-4
DVD ISBN 978-1-4213-6778-1



Part of the Series : The Road to Success: Stories of Career Satisfaction in Popular Fields
     
VHS $99.95
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95


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Case Studies from the Multinational Marketplace
View Video Clip
How do major multinationals deal with intensified competition, a failed product launch, corporate fraud, and the scrutiny that comes with rapid growth? This incisive five-part series analyzes some of the situations that multinational companies face a...(more details)
 
VHS $499.75
DVD $499.75
DVD + 3-Year Streaming $749.63
3-Year Streaming $499.75


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