Japan’s first automaker has learned a few lessons about corporate identity in the global economy—and what it will take to become the world’s largest automaker. This program shows how Toyota has localized its overseas operations, pursuing a strategy in which its factories integrate into surrounding communities. Visiting Toyota plants and suppliers in Texas and Thailand, the film illustrates Toyota’s system of cultivating native-born “trainer’s trainers” who will pass on crucial production techniques and practices. Viewers are given a firsthand look at the frontline operations of a company that is fighting—or, in the words of one trainer, employing a “human-centered approach”—to become the worldwide leader in its industry. Not available in French-speaking Canada. (50 minutes)