Films for the Humanities and Sciences - Marketing the Message: Selling Jesus, or Selling Jesus Out?

Marketing the Message: Selling Jesus, or Selling Jesus Out?

If the goal of Christian evangelism is to draw people to Jesus, then it makes a certain amount of sense to translate eternal Christian beliefs into the vernacular of pop culture. But it’s a slippery slope. At what point might the methods to win souls obscure, cheapen, or compromise the message itself? Believers and skeptics speak out as this program takes a balanced look at marketing the message. Ministries built around NASCAR racing, pro wrestling, skateboarding, and motorcycles are spotlighted along with Jesus-oriented products ranging from clothing and housewares to rock music CDs and Bibles styled like fashion magazines. A visit to The Holy Land Experience, Orlando, is also featured. (27 minutes)

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Item#: BVL37625
Copyright date: ©2006
VHS ISBN 978-1-4213-8049-0
DVD ISBN 978-1-4213-8050-6


VHS	$99.95
DVD	$99.95
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