Films for the Humanities and Sciences - Rhyme Pays: Hip-Hop and the Marketing of Cool

Rhyme Pays: Hip-Hop and the Marketing of Cool

Back in the day, Run-DMC’s mega-hit My Adidas promoted consumerism as a form of rebellion. More recently, however, as savvy teens lose interest in traditional forms of advertising, product placement in lyrics and music videos has become big, big business for manufacturers and rappers alike. Drawing on interviews with Russell Simmons, co-founder of Def Jam Records; Camille Hackney, of Elektra Entertainment Group; Damon Dash, CEO of Roc-a-fella Enterprises; media literacy advocate Debbie Gordon; and numerous Canadian rap artists, this program follows the money into the music/marketing arena. Clifton Joseph, a co-founder of the dub poetry movement in Canada, hosts. (57 minutes)

Tell a Friend!

Your Name:
Your Email:
Your Friend's Email:
Your Message:
We respect your privacy and will not use your friend's address without permission.

Item#: BVL37478
Copyright date: ©2004
VHS ISBN 978-1-4213-7519-9
DVD ISBN 978-1-4213-7520-5


VHS	$169.95
DVD	$169.95
DVD + 3-Year Streaming	$254.93
3-Year Streaming	$169.95

For additional digital leasing and purchase options
contact a media consultant at 800-257-5126 ext 3502 or sales@films.com.

Prices include public performance rights.
Not available to Home Video, Dealer and Fulfillment Dealer customers. Only available in the US.

Related Titles

Emperors of Avarice: CEOs and Corporate Greed

Before the tech bubble burst, Wall Street was a carnival of cupidity: analysts were players, auditors were consultants, and CEOs were worshipped like secular gods. This program-a scathing yet highly instructive examination of American capitalism duri...(more details)

VHS	$99.95
DVD	$99.95

Freakonomics with Levitt and Dubner

How do people get what they want? The most primal aim of economics is to find answers to that blunt but telling question-something at which Steven D. Levitt has proved particularly adept. In this ABC News program, Levitt and Stephen J. Dubner, coauth...(more details)

VHS	$169.95
DVD	$169.95
DVD + 3-Year Streaming	$254.93
3-Year Streaming	$169.95

Pets for Profit

Animal health insurance, gourmet pet foods, designer dog clothing, chic critter birthday parties and "bark mitzvahs"-all are part of the burgeoning luxury pet industry. This program illustrates trends among American and European consumers that signif...(more details)

VHS	$99.95
DVD	$99.95
DVD + 3-Year Streaming	$149.93
3-Year Streaming	$99.95

Igniting the Buzz: Cashing in on Cool

Marketing specialists can no longer rely on traditional media, such as television and print ads, to generate mass appeal. And sometimes they don't need to. This program explores marketing case studies in which consumers-often those in the 18-to-25 ag...(more details)

VHS	$149.95
DVD	$149.95
DVD + 3-Year Streaming	$224.93
3-Year Streaming	$149.95

How the Kids Took Over: Child-Driven Marketing

Despite the success of Harry Potter, there's nothing magic about marketing to kids-corporations have it down to a science. This program explores the high-stakes world of child-driven market research, in which vast resources are dedicated to gauging t...(more details)

VHS	$169.95
DVD	$169.95
DVD + 3-Year Streaming	$224.93
3-Year Streaming	$169.95

See additional titles in Marketing | Music History | Social Inequality