Films for the Humanities and Sciences - How the Kids Took Over: Child-Driven Marketing

How the Kids Took Over: Child-Driven Marketing

Despite the success of Harry Potter, there’s nothing magic about marketing to kids—corporations have it down to a science. This program explores the high-stakes world of child-driven market research, in which vast resources are dedicated to gauging the desires and buying power of young customers. Depicting a wide range of research strategies—including home visits and “brainstorming sessions” that earnestly mine youngsters’ imaginations—the program presents views from marketing experts as well as from activists opposed to the commercial manipulation of children. Among these are Ralph Nader, Senator Tom Harkin (D-Iowa), and Consuming Kids author Susan Linn. Original CBC broadcast title: How the Kids Took Over. (49 minutes)

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Item#: BVL37470
Copyright date: ©2005
DVD ISBN 978-1-4213-7929-6


DVD	$169.95
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