“Geriatric1927” and “Katers17” broadcast from YouTube for friendship and fun. Rathergood TV and Franchise News 24 broadcast from 900-channel content aggregator View TV with the expectation of profit. And they’re all doing it on a shoestring budget on the Web. This program investigates the rise of do-it-yourself TV, where anyone can be an online broadcaster. Topics range from types of user-generated content and the appeal of anytime/anywhere video to online viewer trackability and the monetization of self-selected niche audiences. Commentary by William Dutton, director of the Oxford Internet Institute, and BBC personality-turned-online broadcaster Clive James is featured. Produced by the Open University. (29 minutes)
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