In a consumer culture, the pressure to buy can be as subtle as it is relentless. This program introduces the craft of advertising, explaining the difference between needs and wants while analyzing the power of celebrity endorsements, the psychological advantage of product placement, and other aspects of the business of steering wallets to cash registers. A Cambridge Educational Production. (25 minutes)

Tell a Friend! Your Name: Your Email: Your Friend's Email: Your Message: We respect your privacy and will not use your friend's address without permission. Item#: BVL11742 Copyright date: ©2001 VHS ISBN 978-0-7365-3555-7 DVD ISBN 978-0-7365-6570-7

Part of the Series : Media Interrupted: The Dissection of Media in American Culture

VHS	$79.95
DVD	$79.95
DVD + 3-Year Streaming	$119.93
3-Year Streaming	$79.95

Prices include public performance rights.
Not available in Australia/New Zealand.

		The Mythology of Star Wars with George Lucas and Bill Moyers The struggle between heroes and villains and the influence of a higher force are the essence of mythology and resonate within all cultures, providing storytellers with a natural framework for spinning tales. In this program, George Lucas discusses hi...(more details)		VHS $99.95 DVD $99.95 DVD + 3-Year Streaming $149.93 3-Year Streaming $99.95
		Truth Merchants: Public Relations and the Media The future lies in selling stories, not in telling them. What does it mean to live in a society where more and more news is being written with a PR agenda? This program examines both the power and the responsibility of public relations, along with th...(more details)		VHS $99.95 DVD $99.95
		Public Relations Since the first written account of public relations-like activities in ancient Greece, PR professionals have been on record as shapers and reshapers of public opinion. This program defines the role of public relations, differentiating it from adverti...(more details)		VHS $99.95 DVD $99.95 DVD + 3-Year Streaming $149.93 3-Year Streaming $99.95
		Sexual Stereotypes More than ever before, Americans are being bombarded-and acculturated-by the media, and only discerning individuals will recognize the sexual biases that all too often are a part of each day's worth of information and entertainment. This program focu...(more details)		VHS $79.95 DVD $79.95 DVD + 3-Year Streaming $119.93 3-Year Streaming $79.95
		Why We Do What We Do Beginning with a concise history of the media, this program explores the effects of TV and other information and entertainment sources on personal attitudes and actions as well as on public opinion. The impact of how appearance, language, and behavio...(more details)		VHS $79.95 DVD $79.95 DVD + 3-Year Streaming $119.93 3-Year Streaming $79.95

See additional titles in Life Skills | Marketing | Mass Communication | Social Environments & Change