Films Media Group Sign In | My Account | Cart | Wish List | How To Order  
Films for the Humanities and Sciences Cambridge Educational Shopware Meridian Education
Inside Aflac: CEO Dan Amos

Aflac’s duck “spokesman” has proven to be an overwhelming success, indelibly quacking the insurance company’s name into the pop culture landscape. In the conceptual stage, however, the mascot was a risky choice. This ABC News program features Aflac CEO Dan Amos, whose controversial decisions—including championing the duck symbol—have led the company to prosperity. Amos discusses several of his unusual leadership moves, including the latest: letting shareholders have a say in his salary. For viewers concerned with management, marketing strategies, and executive compensation issues, this report is an informative case study. Original ABC News broadcast title: Inside Aflac. (12 minutes)

DVD is Subtitled  


 
            

Item#: BVL39460
Copyright date: ©2007
DVD (Chaptered) ISBN 978-1-60467-305-0



Part of the Series : The Pitchman, the People Person, and the Peddler: CEO Case Studies
     
DVD (Chaptered) $49.95
DVD + 3-Year Streaming $74.93
3-Year Streaming $49.95


For additional digital leasing and purchase options
contact our Sales department at 800-322-8755 or sales@films.com.

Prices include public performance rights.
Only available in the US and Canada.







See additional titles in Marketing | Management



About | Contact | Privacy Policy | Terms | Help | Request a Catalog © Films Media Group. All rights reserved.

132 West 31st Street
17th Floor
New York, NY 10001
P 800.322.8755
F 800.329.6687 and 609.671.0266
E custserv@films.com
Films Media Group, Films for the Humanities & Sciences,
Cambridge Educational, Meridian Education, Shopware and
their respective logos are trademarks of Films Media Group.