 There’s a fine art to selling earlobe lifts, inflatable massage boots, and mini-staircases for arthritic dogs. This ABC News program enters the strange world of A. J. Khubani and his New Jersey-based company, Telebrands—a purveyor of quirky household products showcased in late-night TV infomercials. In a one-on-one interview, Khubani discusses his main strategy: identifying a mundane, irksome problem and immediately offering a quick fix. “Preventions don’t sell,” he declares, demonstrating a keen awareness of his customer base—while conceding the hit-or-miss nature of his product line. The program also provides a behind-the-scenes look at pitching and shooting a Telebrands infomercial. Original ABC News broadcast title: The Infomercial King. (11 minutes)
|