Private clinics, fitness classes, nutriceuticals, specialized foods and drinks—selling perfect health has become big business. This program focuses on Mom’s Healthy Secrets, a breakfast cereal in search of shelf space in a major national supermarket chain. Also profiled on the show is millionaire David Patchell-Evans, founder of GoodLife Fitness. The guest experts in this episode of Fortune Hunters are health entrepreneur Hal Johnson and Bernie Hadley-Beauregard, branding expert and founder of Brandever Strategy. (21 minutes)
|