Tapping into the world of American beer, this CNBC Original program offers an in-depth case study of the industry leader, Anheuser-Busch. With unprecedented access to the company’s inner workings, the program depicts the history of Anheuser-Busch—including how it survived the Prohibition era—while illustrating the birth of the Budweiser brand and its eventual dominance of the U.S. beer market. Also discussed: the loss of market share to microbreweries, imports, and alternative beverages; the company’s use of TV ads, from the 1950s to sophisticated Super Bowl spots; and Anheuser-Busch’s takeover by Belgian brewer InBev. High-level Anheuser-Busch  personnel and correspondents from major business publications add commentary. Not available in French-speaking Canada. (43 minutes)