Going green can lead to making green, turning entrepreneurs into “eco-preneurs.” In this program, Geoff Baker and Laura-Lee Normandeau, the founders of an eco-friendly carwash called Easywash, try to make their principled business approach pay off. Commenting on their strategy are Kevin O’Leary, an eco-investor and director of EnGlobe, Canada’s leading integrated environmental services company, and Karen Kun, publisher of Corporate Knights, the Canadian magazine for responsible business. Also profiled is Nina Gupta, president of Greenlite, makers of energy-efficient lightbulbs. A part of the series Fortune Hunters 2: Turning Trends into Profits. (19 minutes)