Bold ideas are the driving force of entrepreneurship—but a unique vision must also mesh with the realities of finance, production, publicity, and management. This two-part CNBC series provides fascinating case studies in starting and growing a company, from the first spark of inspiration to the scramble for media exposure to the point at which professional operations management and high-volume manufacturing are implemented. Viewers meet uncompromising boot-strappers at the heart of four great success stories: Jason Osborn and Jason Wright of FEED Granola; Sara Blakely of Spanx body shapers; Blake Mycoskie of TOMS Shoes; and Rick Bayless and Manuel Valdes of Frontera Foods. Not available in French-speaking Canada. 2-part series, 43 minutes each.
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