 Designed for anyone currently weighing the decision to launch a business as well as those who want to push full steam ahead, this five-part series provides inspiration, insight, and nuts-and-bolts guidance on building a thriving company. Eye-opening video, graphics, and narration lay out the basic concepts while business experts and entrepreneurs who have carved their own paths to success shed light on a wide range of issues—from branding and marketing to the hurdles of government paperwork to the people-smarts needed to manage and motivate employees. To expand viewer awareness of long-term objectives and strategy, an episode on closing or selling a business is also included. A Coproduction of Films for the Humanities & Sciences and MotionMasters. 5-part series, 25 minutes each.
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