It’s one thing to imagine being an entrepreneur and quite another to take the first steps in creating a real business. This video encourages people who have carefully studied the market for a product or service, have written a solid business plan, and have decided to proceed to the next level. Topics include typical ways of obtaining financing (emphasizing conventional banking sources like operating loans, term loans, and SBA loans); the crucial steps of fulfilling federal, state, and local paperwork requirements; the acquisition of equipment and other assets; the potential need for a physical store or office space; and guidance on crafting an enduring and evocative company name. Although it offers a wealth of advice from experienced businesspeople, the program also illustrates the benefits of finding a flesh-and-blood mentor to help navigate the many hurdles of starting a business. A Coproduction of Films for the Humanities & Sciences and MotionMasters. Part of the series You’re the Boss: Starting and Running Your Own Business. (25 minutes)