No one, it seems, is immune to the power of branding. Not even Alex Riley, host of this enlightening three-part series, can mount a meaningful resistance to advertising and endorsement hype, no matter how hard he tries. With help from marketing specialists and brain scientists, Riley sets out to discover why we buy, trust, and even idolize popular brands. Each episode examines a specific sector of the global economy (technology, fashion, or food) as it winds its way through a pantheon of corporate titans slugging it out for the favor of mere mortals. An excellent primer in real-world marketing strategy as well as theoretical aspects of marketing psychology. Contains some mature content. A BBC Production. 3-part series, 52 minutes each.

Tell a Friend! Your Name: Your Email: Your Friend's Email: Your Message: We respect your privacy and will not use your friend's address without permission. Item#: BVL44860 Copyright date: ©2011 DVD (Chaptered) ISBN 978-1-62102-133-9

The Series Includes : Technology: Digital Superbrands | Fashion: Superbrand Chic | Food: Serving Up Superbrands

DVD (Chaptered)	$509.85
DVD + 3-Year Streaming	$764.78
3-Year Streaming	$509.85

Prices include public performance rights.
Not available to Home Video and Publisher customers. Only available in the US.






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