This highly informative program presents professionals in various segments of the exciting and fast-paced fashion industry discussing their roles at design, production, wholesale, and retail levels. Viewers see how merchandise is presented to wholesale buyers in New York showrooms and learn how resident buying offices assist store buyers in deciding what merchandise best suits their clientele. Interviews with wholesale and retail professionals in all areas of production and sales reveal the challenges and drawbacks of careers in fashion merchandising. A Cambridge Educational Production. One 45-minute video & student manual.

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Part of the Series : Cambridge Fashion Merchandising

DVD	$89.95
DVD + 3-Year Streaming	$134.93
3-Year Streaming	$89.95

Prices include public performance rights.

		Developing an Apparel Line In the fast-paced world of fashion merchandising, every season brings with it a demand for something new and different. In this program, a designer who owns her own boutique, students developing apparel as a class project, and professors from Iowa St...(more details)		DVD $89.95 DVD + 3-Year Streaming $134.93 3-Year Streaming $89.95
		The Retail Store This fact-filled video explains the general organization of a retail store and shows how the various parts of the organization work to present merchandise to customers effectively. In detail, retailers discuss how they plan and buy inventories and wh...(more details)		DVD $79.95 DVD + 3-Year Streaming $119.93 3-Year Streaming $79.95
		Visual Merchandising This informative video shows students how to analyze the essential elements involved in creating the right ambiance for merchandise. Includes: the creation or change of a store's identity, both from the inside and through windows; techniques for usin...(more details)		DVD $79.95 DVD + 3-Year Streaming $119.93 3-Year Streaming $79.95
		Selling Skills Interviews with professional sales personnel present strategies for enhancing business transactions. Viewers are shown how to prepare for a sale, approach customers and determine their needs, present merchandise, ask for a sale, handle resistance, an...(more details)		DVD $89.95 DVD + 3-Year Streaming $134.93 3-Year Streaming $89.95
		Wholesaling Fashion merchandising begins with a designer, who conceptualizes garment styling and fabrication, and progresses through wholesaling where merchandise is manufactured and sold to retail stores. This comprehensive program presents a look at profession...(more details)		DVD $79.95 DVD + 3-Year Streaming $119.93 3-Year Streaming $79.95

See additional titles in Career Fields | Fashion, Textiles & Interiors | Marketing