Interviews with professional sales personnel present strategies for enhancing business transactions. Viewers are shown how to prepare for a sale, approach customers and determine their needs, present merchandise, ask for a sale, handle resistance, and steps to take after the sale. Students see how to approach the sales process in its totality, beginning with the first customer contact, and carrying on long after goods and cash have been exchanged. The techniques are applicable to sales positions in any type of business. A Cambridge Educational Production. One 35-minute video.

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Part of the Series : Cambridge Fashion Merchandising

DVD	$89.95
DVD + 3-Year Streaming	$134.93
3-Year Streaming	$89.95

Prices include public performance rights.

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		The Retail Store This fact-filled video explains the general organization of a retail store and shows how the various parts of the organization work to present merchandise to customers effectively. In detail, retailers discuss how they plan and buy inventories and wh...(more details)		DVD $79.95 DVD + 3-Year Streaming $119.93 3-Year Streaming $79.95
		Visual Merchandising This informative video shows students how to analyze the essential elements involved in creating the right ambiance for merchandise. Includes: the creation or change of a store's identity, both from the inside and through windows; techniques for usin...(more details)		DVD $79.95 DVD + 3-Year Streaming $119.93 3-Year Streaming $79.95
		An Introduction to Fashion Merchandising This highly informative program presents professionals in various segments of the exciting and fast-paced fashion industry discussing their roles at design, production, wholesale, and retail levels. Viewers see how merchandise is presented to wholesa...(more details)		DVD $89.95 DVD + 3-Year Streaming $134.93 3-Year Streaming $89.95
		Wholesaling Fashion merchandising begins with a designer, who conceptualizes garment styling and fabrication, and progresses through wholesaling where merchandise is manufactured and sold to retail stores. This comprehensive program presents a look at profession...(more details)		DVD $79.95 DVD + 3-Year Streaming $119.93 3-Year Streaming $79.95

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