As a marketing medium, the Internet now ranks ahead of TV, radio, and print as the preferred marketing method for businesses, brands, and organizations around the world. As a result, understanding and implementing online marketing strategies has become essential for anyone in business. From small and medium enterprises to multibillion-dollar corporations, online marketing must be included in any marketing strategy. This program contains interviews with online marketing experts and professionals as it explains and analyzes a range of concepts—such as search engine optimization, pay-per-click, viral and e-mail marketing, and coordinating an online marketing campaign. Specific case studies will help students develop essential skills and knowledge for a future on the wild frontier of the online universe. Viewable/printable educational materials are available online. (18 minutes)