Building a better mousetrap is not enough to guarantee success in business; its builder must also be able to schedule its manufacture, control inventory, set the correct price, devise marketing strategy, collect receivables, deal with taxes, hire and motivate employees, finance his business... These video seminars are addressed to those who are or are studying to be owners/managers of small businesses; the lessons are equally applicable to the study of any business or business management. Led by nationally-known experts in their respective fields, the seminars deal with management and planning techniques and strategies that are at least as important as the quality of the proverbial mousetrap in determining the success of small business. 8-part series, 23-31 minutes each.
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